Thursday, June 20, 2013

Microsoft "prepared to lower price" on Xbox One next year


While we all weigh in on Microsoft’s huge policy reversal on Xbox One, analysts have started sending out their investor notes. Wedbush analyst Michael Pachter is now much more optimistic for the Xbox One’s chances this holiday season against Sony’s PS4, but he also doesn’t rule out a price cut on Xbox One next year if Sony gets out to a sizable lead with its $399 price tag.


"…the focus will shift from Microsoft’s onerous policies to the price differential between the Xbox One (at $499) and the PS4 (at $399). The differential is due to the inclusion of Kinect (a high definition camera with a microphone array) with every Xbox One; Microsoft intends to offer a more robust hardware bundle than Sony will offer, and Microsoft is convinced that consumers will ultimately appreciate the value proposition presented by Kinect… Microsoft has not done a particularly good job of communicating the value proposition to consumers, but today’s announcement will remove an impediment to the company’s ability to get its message across," he noted.


via Microsoft "prepared to lower price" on Xbox One next year – Pachter | GamesIndustry International.



Microsoft "prepared to lower price" on Xbox One next year

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