During a financial analyst meeting yesterday Microsoft revealed that women now made up 40 per cent of the audience for its online service Xbox Live.
"That’s a giant change from when we launched our platform," said COO Kevin Turner, as reported by All Things D.
The meeting also revealed what a major part of the business non-gaming entertainment had become for Xbox, with 42 per cent of Xbox Live subscribers watching 30 hours of movie or TV content every month.
via 40% of Xbox Live users female | GamesIndustry International.
40% of Xbox Live users female
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